It's made possible by adding a URL that redirects to the destination URL. But if that's the link displayed in the email, then click tracking isn't possible. So if the email has a click here to view the latest products, the end URL it goes to says "/product-1". The clicks functionality is made possible by adding special URLs that redirect to the actual URLs. Seems like I was tracked after all! Opens should not be tracked, but clicks should be. The email said the trackers were removed. Additionally, I sent the email from Mailchimp, which is probably the most popular email marketing software, so there shouldn't be a reason for this not working. Either way, it seemed not to carry out the basic task of the service. I suspect this was an issue due to the service still being in beta. Note: I tested this by sending an email from my marketing company, but Duck did not remove the open trackers. DuckDckGo Email Protection removes these scripts. It calls a URL with the previously mentioned info. The open tracker is made possible by putting a little script in the email the fires when the email is opened. This is great as when you open an email with a tracker, your IP address, location, and time you opened it are sent to their server. Open Trackers (Removed)ĭuckDuckGo removes the "open" trackers. Additional KPIs like revenue are made possible through the "clicks" functionality. Each metric provides valuable insights into how well an email blast performs. They are both the main KPIs in an email campaign. What They TrackĪs a digital marketer, I'm aware of the ways emails are tracked. This video clip goes over my demo of the marketing side of things.
I just don't have another explanation on how they could do it. I could be wrong about this and likely am due to DuckDuckGo going through extensive lengths to protect privacy. If so, that means there is a record on their servers of the from, to, and trackers removed. What's unclear is if that assumption is true, then the URL might be logged on DuckDuckGo's servers as we are visiting the address. The "random characters" get decoded (they are Base64 encoded), which contains private information and is injected into the web page. There is one piece I'm unsure about, though. The link contains all the information necessary to populate the private pieces of the email, while the skeleton of the page comes from Duck's servers. The information comes from the link in the email.
Because that's private information, DuckDuckGo opted to create a web page not generated from their servers. That fact is important because this web page displays the from address, the to address, and any trackers contained in the email. That means the webpage is generated on your computer.
Once the email arrives in your inbox, DuckDuckGo inserts a line at the top, letting you know how many trackers were removed, if any. There is no noticeable delay in receiving emails. So there is no Duck login, UI, inboxes, and things like that.ĭuck strips email trackers out of the email then forwards the email to your regular email, all done in memory on their servers (memory is temporary storage, meaning nothing saves on their servers). The Duck email itself forwards emails to your existing email. I had a hit list of companies I wanted to use my Duck email for, so I changed my email from my non-protected email to my protect Duck email. Let's start feeding these marketing companies my Duck email! Receiving Email at the Duck Address I ended up snagging a three-letter email address, though, which was pretty neat - very easy to share with people and type into forms.ĭuckDuckGo goes over their privacy policy in a super consumable format, and everything was what I'd expect from a privacy-focused company. Because I was an early adopter, I thought I could reserve " ," but someone beat me to it. Once I received the invite code, I was prompted to enter the Duck email address and the forward to address. This is what the setup screen looks like.
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